Toyota Unveils Throwback 4Runner TRD Surf & CALTY Toyota Land Cruiser ROX SEMA Builds

The overwhelming majority of right now’s most respected automobile producers and aftermarket model shut out their calendar 12 months with a bang by bringing their most radical one-offs and ideas to the annual SEMA Show in Las Vegas. With so many really world-class builds being unveiled, standing out from the group will be fairly difficult. So, whereas the 2024 SEMA Present doesn’t formally kick off till subsequent week, Toyota has gotten the motoring public’s consideration by debuting two transformative truck ideas. 

Throwback 4Runner TRD Surf Idea

The Fundamentals 

Constructed by Toyota’s Motorsports Storage, the 4Runner TRD Surf Idea began out as a 2025 4Runner TRD Restricted although has been handled to a highly-involved transformation that attracts heavy inspiration from the Japanese marque’s ‘80s era Hilux Surf. 

The Powertrain

This contemporary-day seaside cruiser retains its donor’s turbocharged 2.4-liter iForce inline 4 engine and eight-speed computerized transmission. Fitted with a customized exhaust, the TRD Restricted-based one-off makes 278hp and 317ft-lbs of torque, all of which is distributed to the bottom through a full-time four-wheel drive system full with an electronically-controlled dual-range switch case. 

The Seaside Cruiser Therapy

Essentially the most transformative side of the undertaking is undoubtedly the modifications it’s obtained to its physique. The four-door donor has had its D-pillars deleted, together with the roof which has been jettisoned beginning behind the doorways. From there, the physique was reconfigured right into a two-door setup with a customized roll-cage instead of the D-pilars. This new configuration permits a detachable bespoke laborious prime to be added to the combo. 

Gaining 2” of width to each side, the physique has additionally been handled to customized fender flares in any respect 4 corners, opening up house for the idea’s bigger wheels and tires, and elevated suspension journey. The idea additionally sports activities customized badging and branding each in and out, with customized TRD Surf graphics, Turbo script in the identical motif. And, whereas this design is spectacular by itself, we’re significantly blown away by the unmistakable manufacturing facility end the idea possesses, because it seems extra like a manufacturing automobile than a one-off constructed for SEMA. 

Operating Gear

The donor’s inventory suspension has additionally been closely upgraded, having obtained a brand new long-travel setup with billet aluminum entrance higher and decrease A-arms. The factor additionally will get varied steering upgrades, customized entrance axles, and a rear-end housing plucked from the Tundra. Your entire idea rides on a set of customized 17” wheels shod in beefy 37” tires. A pair of customized surfboards have been additionally whipped up for this undertaking earlier than receiving TRD Surf logos and branding that matches the idea. 

Straight From The Horse’s Mouth

“This automobile not solely showcases Toyota’s engineering prowess; it additionally displays the fervour and creativity of our group members who’re devoted to pushing the boundaries.  And apart from, who doesn’t love an idea devoted to browsing!?” explains  Mike Tripp, group vp, Toyota Advertising and marketing.

Spec Sheet

CALTY Toyota Land Cruiser ROX

The Fundamentals

Alongside the 4Runner TRD Surf construct, Toyota has additionally ready a second, equally-impressive one-off for subsequent week’s SEMA Present, this time establishing the factor across the marque’s newly-unveiled era of the Land Cruiser. 

The Power Behind The Venture

Whereas the seaside cruiser idea was carried out by the Toyota Motorsports Storage, the Land Cruiser ROX idea is a product of the Calty Design Analysis studio. Established as a Toyota design studio in 1973, Calty is headed up by chief designer Adam Rabinowitz who oversaw this new SEMA construct. 

The Construct

Referred to as the CALTY Toyota Land Cruiser ROX, this one-off 4×4 started life as a brand new Eighth Gen (J300) Land Cruiser — which was penned by Calty — although the finished construct is a far cry from the donor’s former self. A grinder has been put to the donor’s C-pillars earlier than seeing the D-pillars lopped off totally. From there, a bespoke body was constructed beneath earlier than lastly being capped off with a panoramic roof capped off with a reclining comfortable prime.

Customized half-doors, large fender flares, and bigger off-road wheels and tires have additionally been added to the combo. Rounding out the idea are metal bumpers fore and aft, a roof-mounted gentle bar, bolstered skid plates, brush guards, a spare wheel service, an built-in winch, and customized rock sliders. 

Below The Hood

This SUV-turned-pickup is powered by the Eighth-gen Land Cruiser’s turbocharged i-FORCE MAX hybrid engine. This turbocharged 2.4-liter hybrid four-banger cranks out 326hp and 465ft-lbs of torque, all of which is transmitted by way of a full-time four-wheel drive system. 

Placing The Donor To Mattress

The most important change discovered on the CALTY Toyota Land Cruiser ROX is the actual fact this full-size SUV has been reconfigured as a crew cab pickup. By deleting the rear cargo space and trimming off the D-pillars, the donor’s aft finish may very well be transformed right into a pickup mattress. This new mattress has been complemented through a customized purposeful tailgate and a bespoke headache rack. 

Spec Sheet

Pricing & Availability

WIth Toyota’s Throwback 4Runner TRD Surf and CALTY Toyota Land Cruiser ROX Ideas each being factory-backed one-offs, neither automobile is on the market — or earmarked for manufacturing. Each ideas can be on show on the 2024 SEMA Present starting Tuesday, November 5 and operating by way of Friday.

Toyota Throwback 4Runner TRD Surf & CALTY Toyota Land Cruiser ROX Ideas

Utilizing two of its hottest ladder-frame SUV platforms, Toyota simply unveiled a pair of transformative truck ideas forward of the upcoming SEMA Present with a 4Runner turned open-air seaside cruiser and an off-road-focused Land Cruiser-based pickup conversion.